Antecedents in Determining Users’ Acceptance of Electric Shuttle Bus Services

The electric shuttle bus service is a pro-environmental transportation method with the advantages of conserving fossil fuel consumption and reducing greenhouse gas emissions. It could also provide flexible services enhance travel convenience for residents. Although it has many advantages, users’ willingness to accept crucial its successful implementation. A theoretical research model that integrates UTAUT NAM an attitude construct developed based on data collected in China explore antecedents using services. validity proposed examined by partial least squares structural equation modeling. According analysis results, explain 73.5% variance adoption intention. Results demonstrate strongest antecedent Performance expectancy, personal norms, social influence are direct antecedents, ascription responsibility effort expectancy demonstrated as indirect offer valuable insights into how can be accepted implemented more readily.